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Study: Male Moviegoers Are Strongly Influenced by Mobile Screens
With some of the most anticipated films of the year about to hit the box office, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence and InMobi have released “Mobile and...
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Industry Leaders Offer Predictions for 2013 (Part 7)
1 2 3 4 5 6 7 8 9 10 Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing...
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